Excavating the call centre’s private stories, Saritha Rai in the Indian Express:
For ever so long, India’s call centres have been portrayed as glamorous workplaces where fashionable young men and women work crazy schedules and lead fast-paced lives. Their workers have been depicted as brash spenders and year-round revellers.
Now anthropologist-couple Purnima Mankekar and Akhil Gupta, both from the University of California, Los Angeles, say their joint research titled, Refashioning Selves, Reimagining Futures: Media and Mobility in Call Centers in Bangalore’s back office companies shows how not-true these portrayals are.
For a study funded by the American Institute of Indian Studies and the Fulbright Program, Mankekar and Gupta have spent the best part of this year uncovering and understanding the lives of back office workers. More:
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