Andrew Buncombe in the Independent:
The area of South Delhi known as Hauz Khas village is a window-shopper’s delight, a haven of quiet but expensive arts and antiques shops, restaurants and galleries.
Nothing beats diving into one of the shops that specialises in the promotional posters for Hindi-language movies. These posters – vibrant, powerful, often amusing – represent art and advertising combined in one. From the hits of the Fifties right up to the current crop of Indian films such as Om Shanti Om, the posters are a joy.
“My favourites are from the Sixties and Seventies,” says Deepak Jain, owner of one of the basement shops, which is full of original posters, with just the faintest hint of authentic yellow age around the edges. “They are more colourful and there are more actors advertised. This was the golden age of Hindi movies and people were taking more notice of the actors and actresses. People were trying to copy them, to wear the same clothes.”
