Gayatri R Shah at CNN Go:
Credited with bringing Manhattan-style loft living to London in the early 1990s, Hitchcox set up yoo about 10 years ago, with venerated designer Philippe Starck and the two iconoclasts decided to call it yoo because, well, it’s all about you.
They have done 33 projects across 27 countries including such well known hot spots as the Mondrian South Beach hotel in Miami and the Gramercy in New York.
Located at Koregaon Park Annexe, yoopune is being built by award-winning landscape architect Bill Bensley. Some 228 apartments in six towers are for sale, and buyers have the option to choose from either of two design palettes, classic and nature. Yoopune will include a Six Senses spa, as well as tennis courts, a tea lounge, swimming pools and a cigar room.
It’s easy to assume yoo came looking for India, when the interesting backstory is actually that Sagar Chordia, strategic director at Panchshil Realty, was in a cab in Israel when he passed yoo Tel Aviv. Chordia says, “I saw two unique buildings … fantastic architecture, so I went in and they told me it was a Hitchcox project.” More








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