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The IPL, six weeks of razzmatazz and TV with a little sport, is predicted to double last year’s takings. Jason Burke in The Guardian:
It is already big and brash. It is about to get substantially bigger and brasher. At 8pm on Friday, hundreds of millions of people in India, from tea shops in Mumbai slums to plush Delhi suburbs and thousands of villages in between, will sit down to watch the Deccan Chargers play the Kolkata Knight Riders in the opening match of the third season of the Indian Premier League (IPL).
“If you thought the first two seasons were the ultimate cricket-meets-entertainment blockbusters then you haven’t seen anything yet,” enthused the Financial Express newspaper.
The IPL phenomenon cuts across all barriers of class, caste and income. At the exclusive Tollygunge Club in Kolkata – or Calcutta as it is often still known – staff will take a few hours out while members halt their golf, squash and riding. Both clientele and staff (more surreptitiously) will watch the fast and furious 20-over cricket shown on a big screen on the wall of the main bar. “It doesn’t matter who wins. It’s the game that counts,” said Sajad Mundal, the chief steward. For 10-year-old Anvam Najpal, sipping a soft drink that Mundal had just brought him, the tournament has already started. At his exclusive private school, a mini IPL, with just 10 overs played, is already under way. He is a Deccan Chargers fan. His dad however supports the Delhi Daredevils.
“But we will all watch it together,” he said. “Mum’s not that interested, but she’ll watch it with us. I really like seeing all the different people from all over the world playing together in unity.” More:















