Asian Window

From BBC News:

Monday’s opening of a Liverpool Football Club-backed soccer academy in the Indian city of Pune marks the latest chapter in the quest by Premier League teams to gain a foothold in one of the world’s largest markets.

East Asia, Africa, the Middle East, the US, as well as more traditional countries such as Canada and Australia, have all been explored as clubs seek to maximise returns on their brands overseas.

But until recently India was seen as off-limits because of the huge popularity of cricket there.

However, a growing and increasingly-affluent middle class, the regular broadcasting of Premier League games, and an identification of English football with youth and glamour means the door is slowly opening. More:

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