Paramount Pictures, producers of The Love Guru – billed as the biggest Hollywood comedy this summer – will screen the movie for Hindu leaders before its June release. “The movie appeared to be lampooning Hinduism and Hindus and using Hindu terms frivolously,” Rajan Zed, Nevada-based chief of the Universal Society of Hinduism, and “America’s most savvy Hindu priest”, said after watching the trailer (see YouTube clip).
The movie features Mike Myers, Ben Kingsley, Jessica Alba and Justin Timberlake. Kingsley plays Guru Tugginmypudha, the ashram leader who teaches Myers how to love himself and wear a chastity belt. Iranian stand-up comic Omid Djalili enacts Guru Satchabigknoba. Myers plays Guru Pitka, an American raised in an ashram in India, who moves back to the US to seek fame and fortune in the world of self-help and spirituality. The movie also has a cameo by celebrated New Age guru Deepak Chopra.
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