R. Sukumar in Mint:
Few ads I have seen in recent times have made me feel as good as the new ones for The Hindu, where the paper takes on The Times of India.
For those who haven’t seen the ads (there are three), they show an invisible questioner posing questions to some young people (executives and college students). None of them seem to know the full form of ATM, or the identity of Ratan Tata’s successor (one young man says: “His son… Mukesh Ambani”), or the name of Ram’s father ( “I haven’t seen Ramayan,” says a young lady). Yet, all know the nickname of actor Hrithik Roshan, the gender of Aishwarya’s baby, and the identity of the Bollywood actress with a size zero figure. The questioner then asks the young people which newspaper they read, and while their answers are beeped out, their lip movement leaves little to the imagination. Nor does the punch line: “Stay ahead of the times.”
One reason why I like the ads (and I will be honest about this) is editorial hubris. I see The Hindu as a paper that, like Mint, is fighting the good fight. More:
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