Brooks Barnes from Los Angeles in The New York Times.
How do you sing “bop to the top” in Hindi? If you are the Walt Disney Company, very carefully. The media conglomerate is trying to expand the global reach of “High School Musical” to squeeze even more money from the franchise. The new efforts – which include a long-term London stage production, a touring stage show in Asia and music videos in 17 languages – are also intended to start prepping foreign markets for the musical’s high-stakes transition to the big screen.
“High School Musical 3: Senior Year” is scheduled for release in North American theaters in October, with a global premiere to follow soon after. “These are all building blocks,” said Anne Sweeney, the president of the Disney-ABC Television Group. “Every new piece of this franchise opens a new door.”
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