Critics who focus on cost, environmental, or safety aspects of the Indian automaker’s “people’s car” are missing the point. Harold Sirkin, co-author of ‘Payback: Reaping the Rewards of Innovation’, in BusinessWeek.
The media have been going gaga over Tata, more specifically over Indian automaker Tata Motors’ new Nano, the “one lakh” (100,000 rupees, or approximately $2,500 U.S.) car.
Ralph Kinney Bennett, for example, a longtime car buff, classic Cadillac collector, and for many years a senior magazine editor, hails the new four-door compact sedan as “the next Model T Ford or Volkswagen Beetle.” The Model T, of course, introduced in 1908-exactly 100 years ago-became what auto historians see as “the archetype of the American mass-produced gasoline automobile.”
Writing in the January/February issue of The American, a magazine for U.S. business and opinion leaders published by the American Enterprise Institute, Bennett says, “…the people at Tata know something that others seem to have forgotten. They have proven adept at learning not just the needs but the hopes and desires of their customer base.”
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if only we had this car in pakistan. Instead we have a sitara cart and alif crap. revo also is dead and its more a china made car.
I love small cheap cars…. imagine what Henry Ford would say today….