Beyond Bollywood, is Indian fashion going global?

Suzy Menkes in International Herald Tribune:

Models at Lakme Fashion Week, Mumbai

Models at Lakme Fashion Week, Mumbai

Mumbai: With voluptuous bodies and a sultry glamour, the models looked like a mirror image of the front row movie stars. Flamboyant dresses held together with crystal straps seemed destined for Mumbai’s cinematic royalty. By the time the designer Manish Malhotra took his bow surrounded by slicked males and sensual women, the finale could have been a poster on a Mumbai billboard.

But this red carpet moment was only one act in Lakme Fashion Week. For Indian fashion is aiming to go beyond Bollywood and on to the global stage.

This vibrant city, its spirit caught between the energy of New York and laidback Los Angeles, is determined to establish itself as India’s hot and hip fashion capital. It may be competing with Delhi, the country’s political epicenter, which held its own fashion week earlier this month, but the Lakme show (named for the beauty giant that is the main sponsor) is showcasing fresh talents.

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