Cordelia Jenkins & Appu Esthose Suresh in Mint:
According to analytics firm Alexa.com, since the third week of November there has been a 630% increase of traffic to the website of the star of evocatively titled films such as Undress Me, Descent into Bondage, Busty Cops, and Shut up and F*** me.
And vendors in New Delhi’s Palika Bazaar, still the centre of a thriving trade in pornographic DVDs despite repeated raids by the police (the vendors now sell only to regulars), are offering a special multi-disc package of four Sunny Leone movies.
Leone, born Karen Malhotra to Punjabi parents in Ontario, Canada, has never had it so good—not even when the 30-year-old appeared, in 2006, in Fox’s reality show My Bare Lady 2, where four porn stars compete to see who can run the best business in Los Angeles.
Today, visitors to her site make up 0.01% of all global Internet users, and the traffic is driven almost entirely by an Indian audience. Leone’s website is now ranked 296 in terms of its viewership in India. The Indian Express comes at 311, and Mint’s site Livemint.com isn’t in the top 500. More:
Her Wiki profile here