Forget the bottomline and upaid salaries for the moment. Forget also the dowdy sarkari image. India’s national air carrier, Air India has picked up a Silver Outdoor Lion at Cannes for its tongue-in-cheek ads on the benefits of international travel (Bangalore-Dubai and Mumbai-New York). The campaign was developed by DDB Mudra (Bangalore) by chief creative officer Bobby Pawar. Clearly, a lot can happen during an international flight. Someone up there still has a sense of humour.
Bangalore-Dubai
Mumbai-New York
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