Sachin Tendulkar is just 172 runs short of overtakingt Brian Lara’s world Test runs record of 11,953 runs. The three-test series against Sri Lanka begins on July 23. Hindustan Times has the story.
The Indian cricket team, set to embark on a tour of Sri Lanka, is all too aware of a historic landmark that Sachin Tendulkar is poised to achieve, but the upper most thought would be to win the series, according to skipper Anil Kumble.
Tendulkar needs another 172 runs to overhaul the retired Brian Lara’s record of 11,953 runs in Tests. At present, the 35-year old Tendulkar, playing his 20th international season, is on 11,782 and is expected to get past the West Indian’s milestone.
Yet, corporate India remains unimpressed as a growing number of brands, including Pepsi, begin dumping Sachin as their brand endorser. Rina Chandran has that story in Reuters.
PepsiCo has ended a 10-year relationship with Sachin Tendulkar, reportedly because the beverage giant felt the master batsman, at 35 and in indifferent form, is not as big a youth magnet as he used to be.
Also, at 40-50 million rupees a year (about $1 million), he was a tad pricey.
Pepsi, which recently also parted ways with former captains Rahul Dravid and Saurav Ganguly, has signed on such young cricketers as Ishant Sharma and Rohit Sharma for its “youngistan” campaign, targeted at a younger demographic in a country where half the population is below the age of 25 years.
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