From Financial Times:
It was a visit to India a few years ago that convinced Michael Lynton, head of Sony Pictures Entertainment, that it was time to tackle Bollywood, one of the last great frontiers for Hollywood in the world movie business.
Sony had been embedded in India’s television industry for more than a decade but no Hollywood studio had tried its hand at that great Indian film tradition – the three-hour song-and-dance extravaganza aimed at the sub-continent’s movie-crazy audiences. Mr Lynton was impressed by the growth of the film industry in India.
The result was Hollywood’s first attempt at a Bollywood film – the Hindi-language Saawariya, a moody romance about unrequited love.
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