India’s telecom regulator, the Telephone Authority of India (TRAI), has set the limit of Short Messaging Service (SMS) to 100 ‘per day per sim’ (PDPS) in order to curb the telemarketing companies’ unwanted promotional calls and messages. Esha Mahajan in The Times of India:
The heyday of text messaging will end next Tuesday. Starting September 27, lay mobile phone users will be allowed to send only 100 messages from a SIM card per day. Those with two phones or a phone with two SIMs can send 200, but forget about messaging your entire alumni association , or keeping your office team in the loop round the clock.
Bizarrely, this new rule is the government’s way of blocking unsolicited messages that have become a plague in the last few years. Instead of throwing out the bath water – rogue telemarketers — it has chucked the baby — the short messaging service (SMS) that is a boon for people who communicate in large groups, or need something less intrusive than calls.
Telecom industry regulator , TRAI, argues that many of the smaller telemarketing outfits have been using cheap SMS packages to spam subscribers . But the same packages are used by common people for perfectly legal, private, innocuous and pressing uses. More: